Our Carpet is Red, Your Treatment is VIP

Let us know you like staying here and we’ll reward you on your very next stay with us. Our recognition program makes you an instant VIP.

As a Serrano VIP, when you reserve directly with us (either through our website or by calling our reservations line), you’ll receive benefits every time you stay with us.

SERRANO VIP REWARDS:ser_lobby_1985

  • 10% off our best available rate
  • $10 mini bar credit

PLUS THESE COMPLIMENTARY PERKS:

(VIP members do not pay an Urban Fee when they reserve directly with the hotel)

  • Welcome amenity upon arrival
  • High-speed Wi-Fi
  • Town car service to the Financial District (7am – 9am, Monday – Friday)
  • Unlimited morning coffee and tea in the lobby
  • Morning newspaper
  • Unlimited local calls and faxes
  • Boarding pass printing service
  • Use of our bicycles

What do we ask from you in return? Not much! Just tell us about yourself.

Click to BECOME A SERRANO VIP

YOU MUST BE OF LEGAL AGE TO BOOK A HOTEL ROOM IN CALIFORNIA TO REGISTER AS A VIP. YOU MUST RESERVE DIRECTLY THROUGH SERRANO HOTEL’S WEBSITE OR BY CALLING THE HOTEL’S RESERVATION LINE TO TAKE ADVANTAGE OF THIS OFFER. VIP REWARDS CANNOT BE COMBINED WITH ANY OTHER OFFER OR DISCOUNT, INCLUDING CORPORATE RATES.