Things To Do In Union Square

Things to do in Union Square - Serrano Hotel

Things to do in Union Square

A  San Francisco Neighborhood Spotlight: Union Square

Think shopping. Think theater. And think free outdoor entertainment. All that’s great about San Francisco culture comes together at Union Square, the shopping mecca of the city. Rated as one of the top destinations in the city, the district offers something for all of your traveling companions. Whether you have a day or an hour, hop aboard a cable car and make your next stop Union Square. (more…)

A Walker’s Guide to San Francisco – Best walks in San Francisco

Best walks in San Francisco – A Walker’s Guide to San FranciscoBest walks in San Francisco - A Walker’s Guide to San Francisco - Serrano Hotel

Despite its reputation for steep hills, San Francisco is one of the most walkable cities in America– and with our central location, Serrano Hotel puts you at the heart of it all. Forty-square miles of shopping districts, parks, and scenic shorelines means there’s something new to explore around every turn. With so many options, often the hardest part is choosing where to start. Here are our hand-picked favorite walks to get you started! (more…)

10 Must-See Exhibits at the San Francisco Museum of Modern Art

San Francisco Museum of Modern Arts Near Serrano HotelSan Francisco Museum of Modern Art

San Francisco’s Museum of Modern Art deserves a place on your San Francisco vacation itinerary. With its expansion in 2016, the museum ranks at one of the largest in the world and viewing all of its galleries is a multiple-mile endeavor. However, if like most of us you only have a couple of hours to spare, choosing the highlights from the museum’s more than 33,000 pieces can be daunting. To make your visit easy, we’ve compiled a list of the top 10 exhibits to see– and best of all, SFMOMA is just steps away from Serrano Hotel. (more…)

Charles Dickens Fair


It is the best of times, it is the best of times. Join the world of Charles Dickens for the annual Great Dickens Christmas Fair, Nov 19th– Dec 18th. Victorian London never looked so good with street vendors, holiday carolers, and chestnuts roasted on an open fire just inside. Feast yourself on the London-ish food as you make your way down to the Dickens’ Family Parlor. (more…)



Locals Guide to Union Square Holiday Events 2016 at Serrano Hotel Union Square

Holidays & Union Square go together like Jimmy Stuart and Donna Reed, and if you live in San Francisco there’s no excuse for not making a visit to Union Square a staple holiday tradition. It’s the closest rendition of a winter wonderland you’ll find in a coastal city– enough lights, Christmas trees, decorated store fronts and Santa visits to make up for any lack of snow. If you don’t already have a visit to Union Square on the calendar, use our holiday guide to find the best events of the season. (more…)



Join LEAP for the annual Sandcastle Contest, October 15th, 2016 - Serrano HotelIf you didn’t think hauling, digging and scooping was on your “fun list”, think again. Join more than 3,000 others who show up at San Francisco’s LEAP’S annual sandcastle contest and get your toes sandy as they help in the epic building. Perfect for families, cyclists and fans of California’s beaches, everyone is welcome to the 33rd annual LEAP contest— where bigger is definitely better! (more…)

Raise Your Spirits at San Francisco’s Fleet Week 2016

San Francisco Fleet Week is October 3 – 10, 2016

San Francisco Fleet Week 2016 is Serrano Hotel!

San Francisco’s Fleet Week has long been a SF favorite, an event where water and wings meet for a duo show of patriotism at Pier 39. Begin your day with a tour inside the great ships which have carried thousands of our nation’s service men and women around the world, and then see the thrilling Blue Angel’s air show, colorful military bands, fireworks, and for the first time ever in the Bay Area, the Breitling Jet Team from France air show.

This year, everyone has the chance to show their patriotism and “Buy a Burger” for a Sailor, Blue Angel, Marine, or Coastie! The donations run from $8 a burger, $20 for a squad of burgers, $50 for a battalion…all the way up to a Fleet of burgers for $150. Find out how to donate here.

It’s time to put on your red, white and blue and join the festivities to honor our great nation and the brave men and women who have served our country. Whether you’re a tourist or a local, come aboard Fleet Week, October 3rd– 10th.


Top 5 Things to Do in San Francisco This Summer

Your Top 5 Things to Do in San Francisco This Summer

Don’t let the summer heat keep you inside! San Francisco is a goldmine of things to do, but here are the city’s top 5 picks. Grab some friends and plan on taking advantage of FREE events all summer long – Top 5 Things to Do in San Francisco

Top 5 Things to Do in San Francisco This Summer - Serrano Hotel Union Square


San Francisco Giants Schedule 2016

San Francisco Giants Schedule 2016 - Serrano Hotel Union SquareVisit AT&T Park to See The San Francisco Giants Play!

San Francisco may be home to the Golden Gate Bridge and Alcatraz, but it’s true claim to fame is the SF Giants! With 3 World Series titles under their belt, the Giants give fans something worth bragging about! If you haven’t already memorized the 2016 schedule (like the rest of San Francisco!), then check out the lineup below and make plans to spend a few hours at the beautiful, AT&T Park—home of the legends. (more…)

Guide to the 2016 Fillmore Jazz Festival

2016 Fillmore Jazz Festival is the best 4th of July event in San Francisco - Serrano HotelYour Ultimate Guide to the 2016 Fillmore Jazz Festival

Fillmore Street is about to be transformed into one of the largest free jazz festivals of 2016. This festival satisfies even the biggest jazz fans with three stages full of soulful blues. Over 12 blocks of local artistry, shopping and food goodness are just part of what makes this event a favorite. Plan to celebrate Independence weekend at this year’s two-day Jazz Festival & Street Faire. (10-6pm) (more…)