Charles Dickens Fair


It is the best of times, it is the best of times. Join the world of Charles Dickens for the annual Great Dickens Christmas Fair, Nov 19th– Dec 18th. Victorian London never looked so good with street vendors, holiday carolers, and chestnuts roasted on an open fire just inside. Feast yourself on the London-ish food as you make your way down to the Dickens’ Family Parlor. (more…)



Locals Guide to Union Square Holiday Events 2016 at Serrano Hotel Union Square

Holidays & Union Square go together like Jimmy Stuart and Donna Reed, and if you live in San Francisco there’s no excuse for not making a visit to Union Square a staple holiday tradition. It’s the closest rendition of a winter wonderland you’ll find in a coastal city– enough lights, Christmas trees, decorated store fronts and Santa visits to make up for any lack of snow. If you don’t already have a visit to Union Square on the calendar, use our holiday guide to find the best events of the season. (more…)



Join LEAP for the annual Sandcastle Contest, October 15th, 2016 - Serrano HotelIf you didn’t think hauling, digging and scooping was on your “fun list”, think again. Join more than 3,000 others who show up at San Francisco’s LEAP’S annual sandcastle contest and get your toes sandy as they help in the epic building. Perfect for families, cyclists and fans of California’s beaches, everyone is welcome to the 33rd annual LEAP contest— where bigger is definitely better! (more…)

Raise Your Spirits at San Francisco’s Fleet Week 2016

San Francisco Fleet Week is October 3 – 10, 2016

San Francisco Fleet Week 2016 is Serrano Hotel!

San Francisco’s Fleet Week has long been a SF favorite, an event where water and wings meet for a duo show of patriotism at Pier 39. Begin your day with a tour inside the great ships which have carried thousands of our nation’s service men and women around the world, and then see the thrilling Blue Angel’s air show, colorful military bands, fireworks, and for the first time ever in the Bay Area, the Breitling Jet Team from France air show.

This year, everyone has the chance to show their patriotism and “Buy a Burger” for a Sailor, Blue Angel, Marine, or Coastie! The donations run from $8 a burger, $20 for a squad of burgers, $50 for a battalion…all the way up to a Fleet of burgers for $150. Find out how to donate here.

It’s time to put on your red, white and blue and join the festivities to honor our great nation and the brave men and women who have served our country. Whether you’re a tourist or a local, come aboard Fleet Week, October 3rd– 10th.


Oktoberfest by the Bay 2016

Best Things to Do in San Francisco Fall 2016 – Oktoberfest by the Bay 2016

Oktoberfest by the Bay 2016-Serrano HotelThink beer. Think bratwurst. And think Oompah music. All that’s great about German culture comes together at Pier 48 this year for the 2016 Oktoberfest by the Bay festival, which of course includes the 21-piece Chico Bavarian Band and Deutscher Musikverein.

Fill your beer stein to the top and feast on sausage, dinner rolls, potato salad and heaps of sauerkraut as you celebrate the marriage of Prince Ludwig and Princess Therese, back in 1810. This German festival is a must-do any fall, but when you combine it with the aromatic and gold-colored Spaten beer, you’ve almost made a National holiday. (more…)

Top 5 Things to Do in San Francisco This Summer

Your Top 5 Things to Do in San Francisco This Summer

Don’t let the summer heat keep you inside! San Francisco is a goldmine of things to do, but here are the city’s top 5 picks. Grab some friends and plan on taking advantage of FREE events all summer long – Top 5 Things to Do in San Francisco

Top 5 Things to Do in San Francisco This Summer - Serrano Hotel Union Square


SHAPE AT&T Tech Expo 2016

San Francisco SHAPE AT&T Tech Expo 2016 - Serrano HotelSan Francisco SHAPE AT&T Tech Expo 2016

Guide to the San Francisco SHAPE Expo, July 15-16th 2016

Don’t let the absence of Star Trek at the 2016 Shape Tech Expo fool you. A community of genius IT professionals have taken over AT&T park, showcasing a next-gen technology that has even Gene Roddenberry re-thinking the future. (more…)

Top 10 Places to Celebrate the Fourth of July in San Francisco 2016

Celebrate the Fourth of July in San Francisco 2016 - Serrano Hotel Union SquareCelebrate the Fourth of July in San Francisco 2016

Wish a big “Happy 240th Birthday” to America this July. San Francisco is a big place, but there’s plenty of celebration to go around. Here are the top 10 things to do on the big day!

  1. 4th at the Wharf
    Pier 39
    Known as one of the best places to see the San Francisco Fireworks, the Barbary Coast gets even better when you add in family entertainment and FREE concerts. Watch street performers, visit local attractions and catch live music at both Aquatic Park and PIER 39.   After a day of music and fun, a spectacular night of fireworks will wish America a very happy birthday.


San Francisco’s 2016 Theater Season

San Francisco’s 2016 Theater Season - Serrano Hotel Union SquareYour Ultimate Guide to San Francisco’s 2016 Theater Season

In the heart of downtown San Francisco you’ll find the city’s distinguished theater district, home of the Golden Gate Theater, Orpheum Theater and War Memorial Opera House. The SHN theaters have a winning line-up of productions scheduled for the 2016-2017 season. From the return of favorites, like Cabaret, to well-loved family productions like The Lion King and Beauty and the Beast, there’s something for everyone to enjoy this year. Make plans to attend one (or all) of the season’s offerings and pair them with a stay at the Serrano Hotel, just steps away. (more…)

Guide to the 2016 Fillmore Jazz Festival

2016 Fillmore Jazz Festival is the best 4th of July event in San Francisco - Serrano HotelYour Ultimate Guide to the 2016 Fillmore Jazz Festival

Fillmore Street is about to be transformed into one of the largest free jazz festivals of 2016. This festival satisfies even the biggest jazz fans with three stages full of soulful blues. Over 12 blocks of local artistry, shopping and food goodness are just part of what makes this event a favorite. Plan to celebrate Independence weekend at this year’s two-day Jazz Festival & Street Faire. (10-6pm) (more…)