Locals Guide to Union Square Holiday Events 2016 at Serrano Hotel Union Square

Holidays & Union Square go together like Jimmy Stuart and Donna Reed, and if you live in San Francisco there’s no excuse for not making a visit to Union Square a staple holiday tradition. It’s the closest rendition of a winter wonderland you’ll find in a coastal city– enough lights, Christmas trees, decorated store fronts and Santa visits to make up for any lack of snow. If you don’t already have a visit to Union Square on the calendar, use our holiday guide to find the best events of the season. (more…)

Oktoberfest by the Bay 2016

Best Things to Do in San Francisco Fall 2016 – Oktoberfest by the Bay 2016

Oktoberfest by the Bay 2016-Serrano HotelThink beer. Think bratwurst. And think Oompah music. All that’s great about German culture comes together at Pier 48 this year for the 2016 Oktoberfest by the Bay festival, which of course includes the 21-piece Chico Bavarian Band and Deutscher Musikverein.

Fill your beer stein to the top and feast on sausage, dinner rolls, potato salad and heaps of sauerkraut as you celebrate the marriage of Prince Ludwig and Princess Therese, back in 1810. This German festival is a must-do any fall, but when you combine it with the aromatic and gold-colored Spaten beer, you’ve almost made a National holiday. (more…)

Top 5 Things to Do in San Francisco This Summer

Your Top 5 Things to Do in San Francisco This Summer

Don’t let the summer heat keep you inside! San Francisco is a goldmine of things to do, but here are the city’s top 5 picks. Grab some friends and plan on taking advantage of FREE events all summer long – Top 5 Things to Do in San Francisco

Top 5 Things to Do in San Francisco This Summer - Serrano Hotel Union Square


Top 10 Places to Celebrate the Fourth of July in San Francisco 2016

Celebrate the Fourth of July in San Francisco 2016 - Serrano Hotel Union SquareCelebrate the Fourth of July in San Francisco 2016

Wish a big “Happy 240th Birthday” to America this July. San Francisco is a big place, but there’s plenty of celebration to go around. Here are the top 10 things to do on the big day!

  1. 4th at the Wharf
    Pier 39
    Known as one of the best places to see the San Francisco Fireworks, the Barbary Coast gets even better when you add in family entertainment and FREE concerts. Watch street performers, visit local attractions and catch live music at both Aquatic Park and PIER 39.   After a day of music and fun, a spectacular night of fireworks will wish America a very happy birthday.


7 Secrets About San Francisco’s Bay to the Breakers Run

7 Secrets About San Franciscos 2016 Bay to the Breakers Run - Serrano HotelThe 7 Secrets of the Bay to the Breakers Run

Sometimes referred to as “the race,” its 104-year-old reputation precedes it. The Bay to Breakers run is truly a San Francisco experience. It’s a race to set records, and a race where your personal best of: slowest on the race course, is perfectly acceptable. Runners, colorful walkers and crowds of spectators are brought together for an equally momentous run. Check out these 7 race-day tips to help you start the race on the right foot! (more…)

San Francisco Beer Camp 2016

San Francisco Beer Camp 2016 - Serrano HotelEverything You Need to Know About NorCal Beer – San Francisco Beer Camp 2016

This is not your childhood summer camp. (Thank goodness!) Think like a grown-up Boy Scout and get schooled on beer from over 120 regional breweries from NorCal and beyond. San Francisco is considered by many to be the birthplace of craft beer, and so it’s only fitting that Pier 35 would be the center of attraction for the big event.
What’s on the Beer Camp schedule? (more…)

Top Places to Celebrate Memorial Day in San Francisco in 2016

Memorial Day Weekend San Francisco 2016 - Serrano HotelTop Places to Celebrate Memorial Day in San Francisco in 2016

Nobody can celebrate Memorial Day quite like San Francisco. From “most patriotic celebrations” to “best places to have a picnic with kids,” our Memorial Day Weekend guide has you covered. Grab a map, out on your red, white and blue and get ready to pay tribute to America and the brave men and women who have made it free. (more…)

Cinco De Mayo Celebrations In San Francisco

Cinco de Mayo in San Francisco - Serrano HotelYour Guide to the Most Awesome Ways to Celebrate Cinco de Mayo is Here!

Celebrate Mexico, remembering an unlikely victory over the French forces, and then celebrate San Francisco style with Cinco de Mayo events, festivals, parties, specials and more all over the city! The amount of margaritas being consumed in San Francisco will reach an all-time high, but don’t stop at drinking—get to one of these outdoor events that range from festive to just plain crazy! (more…)

California National Parks – FREE Week 2016

California National Parks - Serrano Hotel8 REASONS TO GET IN ON THE NATIONAL PARKS’ FREE WEEK

Put April 16 to 24th on your calendar because it’s the week 11 California National Parks will open their gates for FREE. If you are a San Francisco local you’ve already done the Golden Gate thing once (or twice, or three times). It’s time to stop watching re-runs and catch a new show.

#8Reasonstogo (more…)

Union Square Live

Union Square Live - Serrano HotelUnion Square Live, The Best Of San Francisco 2016

If you thought Union Square was the best of San Francisco (minus the Golden Gate) you’d be right. It’s the place to find locals, visitors, and a throng of pigeons all hanging out together in the downtown park. An epicenter of festivals and events, it’s the perfect blend of political propaganda and shoppers weighted down with bags from Sax Avenue.

The square is home to locals sitting with a cup of coffee and watching that crazy family from Montana taking selfies in front of Goorin Bros, and it’s also home to one of San Francisco’s best (FREE) (more…)