Things To Do In Union Square

Things to do in Union Square - Serrano Hotel

Things to do in Union Square

A  San Francisco Neighborhood Spotlight: Union Square

Think shopping. Think theater. And think free outdoor entertainment. All that’s great about San Francisco culture comes together at Union Square, the shopping mecca of the city. Rated as one of the top destinations in the city, the district offers something for all of your traveling companions. Whether you have a day or an hour, hop aboard a cable car and make your next stop Union Square. (more…)

10 Must-See Exhibits at the San Francisco Museum of Modern Art

San Francisco Museum of Modern Arts Near Serrano HotelSan Francisco Museum of Modern Art

San Francisco’s Museum of Modern Art deserves a place on your San Francisco vacation itinerary. With its expansion in 2016, the museum ranks at one of the largest in the world and viewing all of its galleries is a multiple-mile endeavor. However, if like most of us you only have a couple of hours to spare, choosing the highlights from the museum’s more than 33,000 pieces can be daunting. To make your visit easy, we’ve compiled a list of the top 10 exhibits to see– and best of all, SFMOMA is just steps away from Serrano Hotel. (more…)

Charles Dickens Fair


It is the best of times, it is the best of times. Join the world of Charles Dickens for the annual Great Dickens Christmas Fair, Nov 19th– Dec 18th. Victorian London never looked so good with street vendors, holiday carolers, and chestnuts roasted on an open fire just inside. Feast yourself on the London-ish food as you make your way down to the Dickens’ Family Parlor. (more…)



Locals Guide to Union Square Holiday Events 2016 at Serrano Hotel Union Square

Holidays & Union Square go together like Jimmy Stuart and Donna Reed, and if you live in San Francisco there’s no excuse for not making a visit to Union Square a staple holiday tradition. It’s the closest rendition of a winter wonderland you’ll find in a coastal city– enough lights, Christmas trees, decorated store fronts and Santa visits to make up for any lack of snow. If you don’t already have a visit to Union Square on the calendar, use our holiday guide to find the best events of the season. (more…)

Top 5 Things to Do in San Francisco This Summer

Your Top 5 Things to Do in San Francisco This Summer

Don’t let the summer heat keep you inside! San Francisco is a goldmine of things to do, but here are the city’s top 5 picks. Grab some friends and plan on taking advantage of FREE events all summer long – Top 5 Things to Do in San Francisco

Top 5 Things to Do in San Francisco This Summer - Serrano Hotel Union Square


San Francisco’s 2016 Theater Season

San Francisco’s 2016 Theater Season - Serrano Hotel Union SquareYour Ultimate Guide to San Francisco’s 2016 Theater Season

In the heart of downtown San Francisco you’ll find the city’s distinguished theater district, home of the Golden Gate Theater, Orpheum Theater and War Memorial Opera House. The SHN theaters have a winning line-up of productions scheduled for the 2016-2017 season. From the return of favorites, like Cabaret, to well-loved family productions like The Lion King and Beauty and the Beast, there’s something for everyone to enjoy this year. Make plans to attend one (or all) of the season’s offerings and pair them with a stay at the Serrano Hotel, just steps away. (more…)

Guide to the 2016 Fillmore Jazz Festival

2016 Fillmore Jazz Festival is the best 4th of July event in San Francisco - Serrano HotelYour Ultimate Guide to the 2016 Fillmore Jazz Festival

Fillmore Street is about to be transformed into one of the largest free jazz festivals of 2016. This festival satisfies even the biggest jazz fans with three stages full of soulful blues. Over 12 blocks of local artistry, shopping and food goodness are just part of what makes this event a favorite. Plan to celebrate Independence weekend at this year’s two-day Jazz Festival & Street Faire. (10-6pm) (more…)

San Francisco’s Museum of Modern Art

San Francisco’s Museum of Modern Art - Serrano HotelGuide to San Francisco’s Museum of Modern Art: Hours, Exhibits and More

Exhibitors from all over the country and local creatives demonstrate their ability to bring contemporary art well beyond the canvas, and there’s no better place to showcase this than at the new SFMOMA, home to San Francisco’s vibrant art scene. (more…)

San Francisco’s WICKED Returns Spring of 2016

Serrano Hotel Suite and Artwork | Serrano Hotel Union Square | Wicked Musical

San Francisco’s WICKED Returns Spring of 2016 for another Headline Performance

It’s so good, it’s WICKED! Dust off your broomstick because WICKED the musical is back, opening March 9th—just 1 mile from our door. Brought back by popular demand, the show Entertainment Weekly calls, “the best musical of the decade” is playing again at the SHN Orpheum Theater this spring. (more…)

Chinese New Year 2016

Chinese New Years 2016 at Serrano HotelThe 5 Coolest Things About San Francisco’s Chinese New Year Parade

  1. The Chinese New Year Parade is the largest Asian cultural event in North America. Close to San Francisco’s heart is a vibrant Chinese community. The world joins in their festive celebrations. With so much It is impossible not to be caught up in the energy.
  2. It has a 201 foot long dragon named the Golden Dragon. The golden dragon is manned inside by nearly 100 puppeteers, enough to give Macy’s hot air balloons some competition. If Gum Long isn’t enough, you can expect to see many other silk dragons and snakes with the long gong of drums to announce their arrival. A Charming New Year Legend has it that in ancient times, Buddha asked all the animals to meet him on Chinese New Year. Twelve came, and Buddha named a year after each one. He announced that the people born in each animal’s year would have some of that animal’s personality. Those born in sheep years are often artistic, charming, sensitive, and sweet. (Read more about the 2016 Chinese New Year here.)
  3. It’s a night parade. An added measure of magic entrances the Chinese New Year parade when the sun goes down. With lighting effects and firework explosions, there is more excitement here than the lights of Christmas. And while you could see the whole thing on T.V., you’re definitely missing out if you do. Join the other 500,000+ people having an amazing time.
  4. Named one of the top ten Parades in the world proves a point, the point that this is a parade loved by the locals and world over. Not only is this entertainment, it’s FREE. Not many acclaimed events can say as much. (Bleacher seats are available for $30 each.)
  5. It has more firecrackers than New Years. With Fireworks, More than 600000 rounds of fireworks are exploded for this ancient Chinese New Year celebration. No excuse to miss this if you’re a Bay Area native. You can see Miss Chinatown and kids with major skills. Fireworks are used to drive away the evil in China. Right after 12:00PM on New Year’s Eve, fireworks will be launched to celebrate the coming of the New Year as well as to drive away the evil. It is believed that the person who launched the first firework of the New Year will obtain good luck.


Enjoy the Vietnamese food, walk around China Town, sip on Thai tea to stay warm. This is San Francisco’s famed event. Show up like a local.

Gung Hay Fat Choy!


Event Information:
Chinese New Year Parade
The Southwest Airlines Chinese New Year Parade begins at 6pm at Second and Market Streets, proceeds west on Market to Kearny, north on Kearny to Post, west on Post to Powell, north on Powell to Sutter, east on Sutter back to Kearny, then to Columbus Avenue.

Saturday, February 20th, 2015

Enjoy the tradition of the Chinese New Year Parade and make a stay at Serrano Hotel your tradition too!

Reserve Now