17 March 2018


20 March 2018


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The Best of the Bay

San Francisco At Your Doorstep

Serrano Hotel puts you right where all the action is, within steps of the Theater District and easy walking distance to Union Square, City Hall, and other must-see San Francisco landmarks and attractions. Home to some of the best theater in the country, San Francisco’s Theater District shares a border with Union Square, creating a lively intersection of contemporary culture. See touring Broadway shows, first-rate local productions, and dynamic experimental theater. And don’t miss our own Jasper’s Corner Tap and Kitchen, where actors, musicians, stagehands and audiences gather before and after a show.

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The Best Of The Bay Area


San Francisco Comedy Festival

Dubbed SF Sketchfest, this nationally recognized, 17-day comedy festival features top comics in more than 200 shows, ranging from improv to stand-up and storytelling comedy, at multiple venues across the city.


Sponsored by Southwest Airlines, the Chinese New Year Festival & Parade is the largest Asian cultural event in North America. Highlights include a 201-foot dragon manned by nearly 100 puppeteers, fireworks, and the crowning of Miss Chinatown.


St. Patrick’s Day Parade

The west coast’s largest St. Patrick’s Day celebration kicks off with a parade that ends at Civic Center Plaza, just a few blocks from the hotel. Expect big crowds and lots of Irish music, dancing, and beer in between.


Cherry Blossom Festival

Watch Japantown sparkle in all its cherry blossom glory for two weekends in April. Highlights of this rite of spring include music to ward off evil, crafts to keep kids entertained, and lots of delicious food. The Grand Parade starts at the Civic Center, just steps from the Serrano Hotel.


Bay To Breakers Race

Lace up your running shoes and make a date for the Bay to Breakers Race, the city’s oldest footrace. Held on the third Sunday in May, this has been a San Francisco tradition since 1912.


San Francisco Pride Celebration and Parade

The largest gathering of the LGBT community in the nation, the San Francisco Pride Celebration and Parade draws over 200 parade contingents and exhibitors, and features more than 20 community-run stages and venues dedicated to celebrating love.


Fillmore Jazz Festival

One of the largest free jazz festivals in the world, this fun, 12-block festival features three stages full of soulful blues, plus local arts, shopping and food goodness over the Fourth of July weekend.


Outside Lands

This festival in Golden Gate Park probably needs no introduction, it’s widely considered the city’s premier music event. Look for more than 100 artists, ranging from headliner to home-grown talent, performing on multiple stages across three


Oktoberfest by the Bay

All that’s great about German culture comes together at Pier 48 for the annual three-day Oktoberfest by the Bay festival, a chance to fill your beer stein to the top and feast on sausage and potato salad as you celebrate the marriage of Prince Ludwig and Princess Therese, back in 1810.


Fleet Week

A San Francisco favorite, Fleet Week is where water and wings meet for a show of patriotism at Pier 39. Begin your day with a tour inside the great ships which have carried thousands of our nation’s service men and women around the world, then see the thrilling Blue Angels’ air show, colorful military bands, and fireworks galore.


Be immersed in the world of Charles Dickens at this annual four-week holiday celebration at the historic Cow Palace. Explore the winding lanes of Victorian London and be captivated by music halls, theaters, pubs, dance parties, and charming shops filled with handmade holiday treasures.



Full Santa (or elf) suits are required for this pre-Christmas pub crawl that snakes out over six routes, beginning in nearby Union Square around noon. Expect lots of holiday cheer and caroling as you make merry with a few thousand other revelers.

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