Locals Guide to Union Square Holiday Events 2016 at Serrano Hotel Union Square

Holidays & Union Square go together like Jimmy Stuart and Donna Reed, and if you live in San Francisco there’s no excuse for not making a visit to Union Square a staple holiday tradition. It’s the closest rendition of a winter wonderland you’ll find in a coastal city– enough lights, Christmas trees, decorated store fronts and Santa visits to make up for any lack of snow. If you don’t already have a visit to Union Square on the calendar, use our holiday guide to find the best events of the season.



Union Square Tree Lighting 2016 – Macy’s 27th Annual Tree Lighting
November 25, 2016 – 6pm
With 33,000 shining lights flickering around an 83 foot Christmas tree decked with 1,100 shining ornaments, the Macy’s tree lighting spectacle is the ultimate in tree lighting ceremonies. Performances by singer-songwriter Aloe Blacc, San Francisco Boys Chorus, Oakland Interfaith Gospel Choir start the ceremony with the tree lighting around 6:40 pm.

Black Friday shopping at Union Square 2016
If you’re headed out to strike a bargain on Black Friday, why not shop San Francisco’s largest shopping district? Check out the full list of stores to find the best deals, and look here for the holiday hours.

Ice Skating 2016/2017 Season at Union Square
Even if it doesn’t snow in San Francisco, it doesn’t mean we can’t enjoy every minute of ice time. Ice Skating in Union Square is a holiday staple—and the ultimate in Christmas romance and family fun. Find the hours and location here.

When you’re looking to put your feet up at the end of the day—Serrano Hotel is here, just steps away from Union Square.

Chanukah Festival of Lights in Union Square – 2016-2017
Chanukah celebrations in Union Square take place December 24th – December 26th. A San Francisco tradition since 1975, the event is one of the first public menorah lighting celebrations of Chanukah outside of Israel. The event includes musical performances, kid’s crafts and activities, and a Dreidel house. See the full details here.

Photos with Santa in Union Square 2016
Santa is coming to Union Square and if you’re a kid in San Francisco you probably already have your list in hand, ready to whisper in Old St. Nick’s ear. See the schedule here and don’t miss out on bringing the family to Macy’s Santaland for a photo op. There’s plenty of Christmas magic in the air!

Santa Con
It’s baaack! The “Where’s Waldo” of Christmas Santas is back in Union Square, December 10th. Don’t forget to come in the spirit of Santa too and bring a new, unwrapped toy for SFFD toy drive. Find out more here.

Winter Walk SF
A Union Square favorite, Winter Walk Returns November 25th – January 1st with food vendors, live performances, appearances by the Macy’s SPCA window puppies and weekly events. There’s plenty of merry to put in your Christmas all throughout December. Find more information here.

Union Square BID’s Inaugural Rockin’ Holiday Fundraiser
Love Union Square?! Here’s your chance to support it. Come rock the night away, December 1st (6-9pm) and support the team of people who keep the square clean and full of happening events. Find out more here.

Macy’s + SF SPCA Holiday Windows
Warning: you may not be able to resist the adorable puppies in Macy’s SF SPCA Holiday Windows—but you need to see it anyway. Don’t miss the cutest, furry window display in all of San Francisco. The city is already calling it a 2016 favorite. Find out more here.

No Christmas in San Francisco is complete without a trip to Union Square for one of the many holiday events. Experience the magic of Christmas in the heart of the city.

No Christmas in San Francisco is complete without a trip to Union Square for one of the many holiday events 2016.

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